Back to Black for 2025! Limited Edition ATH-M50x Heaphones!
Each Pair Has a Unique Serial Number Engraving!
The 2025 limited edition "ENSO" headphones will celebrate 10 years (and counting) of the ATH-M50x, launched in 2014, by returning to a classic, all-black style with a twist. The name "ENSO" was inspired by Japanese paintings, where artists create a circle with one singular motion, representing the cyclical nature of life. The circle reflects both Audio-Technica's return to the original sophisticated black color, after releasing a spectrum of limited edition designs, and the iconic rings on the ATH-M50x.
For the first time, the headphones will feature custom engravings on the rings and headband sliders reflecting the brush strokes of sumi ink, used in Enso paintings, and audio frequency waves. A serial number has been engraved into the matte black headphones, ensuring every pair is unique. The packaging for ATH-M50x ENSO also includes bespoke designs, created for this campaign.
Fans who purchase this limited edition model can also win an exclusive ENSO accessories kit, including a headphone case and a special custom-made furoshiki cloth. Audio-Technica have partnered with Kyoto-based dyeing factory, Bamba, who have been crafting cloths by hand for over 110 years. Furoshiki cloths have a rich history in Japan thanks to their versatility, they are often used to carry goods or to wrap special gifts. The cloths are hand dyed to create rich and unique patterns. Special postcards will be placed randomly in 200 boxes, so customers will discover if they have won the accessories kit when unboxing their headphones.
Only 5,000 pairs of ATH-M50x ENSO headphones will be available worldwide.
Turntable Accessories
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